|
History and Background
In the 1960’s, whilst the United States had already formed their Franchise Association to steer their many franchised concepts into a formal business sector, South Africa was just starting to toy with franchising. An American franchise hamburger concept called Wimpy, conceived by Ed Gold, was brought to South Africa by J H Lyons, a subsidiary of SAB. The very first Wimpy opened in Murchie’s Passage in Durban and was an instant hit. Other concepts started to take root in South Africa and in 1979 a group of those pioneering franchise companies, amongst them Wimpy, Mend-a-Bath, Steers, Milky Lane, Minit Print, Juicy Lucy, Mike’s Kitchen and King Midas, got together to network, lay down some ethical business guidelines and ultimately form an association.
That was the birth of the Franchise Association of Southern Africa. Today, after almost 30 years, FASA represents franchisors, franchisees and the professional organizations that service the franchise industry. As the only recognized representative body of the rapidly growing franchise industry, FASA’s aim is to ensure that its members practice ethical franchising and that it continues to develop and expand the business environment for franchising in South Africa. Its criteria for membership conforms to international best practices and is acknowledged by government and the public at large. FASA is also a full member of the World Franchise Council.
Code of Ethic’s
FASA holds the distinction of being one of the first countries in the world to adopt a Code of Ethics and Business Practices that became amongst the most stringent in the world and which remains binding to this day. It is widely considered as being among the most stringent franchise codes in operation anywhere in the world. Amended in 1994, the Code of Ethics compels franchisors to provide a prospective franchisee with the three contractual pillars of franchising, namely the Disclosure Document, the Franchise Agreement and the Operations Manual.
To view FASA's Code of Ethics click here
* Please note that you need Acrobat Reader to view this document. |
Contact Us